Mike Madrid has been a nationally recognized political consultant and authoritative voice on Latino voters for three decades. As a pioneer in Latino communications and outreach strategies for state, local, and national political campaigns, Madrid is one of the few consultants who has successfully worked for major campaigns on both sides of the aisle. 

In 2020, Madrid co-founded the Lincoln Project, a Republican anti-Trump organization. He served as an adjunct lecturer on Race, Class, and Partisanship at the University of Southern California in Spring 2021. In 2023, he was awarded the Capitol Award by UnidosUS for a lifetime of service dedicated to the Latino community. Currently, Mike is a Senior Fellow at UC Irvine’s School of Social Ecology. Madrid is also the author of The Latino Century, published by Simon & Schuster on June 18, 2024.